🟣 He's on his way to $1B. Then things got complicated.

The model was brilliant. The methods were not. Both things are true — and both are worth understanding.

🟣 How Grüns Built a $1B Exit in 32 Months — Without a Better Formula

Chad Janis didn't build a better supplement. He built the fastest exit in CPG history. Here is how the system worked.

🟣 The British DTC Playbook: 6 Brands That Went to America Before Anyone Said They Were Ready

What Charlotte Tilbury, Gymshark, Huel, Wild, Suri and The Nue Co have in common — and what it means for every challenger CPG founder building right now.

🟣 How Huel Built a £50M DTC Machine Before Taking a Penny of Outside Capital

The playbook behind the UK's most precise consumer brand — and what CPG founders can steal from it.

🟣 90-day subscriptions: the lever most CPG brands are ignoring

🟣 The retention mechanic I stole from AI

🟣 I built something for you — takes 3 minutes

🟣 Your retention problem is a product problem in disguise

🟣 Building with Patient Capital

The Conscious Commerce venture studio model