🟣 The retention mechanic I stole from AI

🟣 I built something for you — takes 3 minutes

🟣 Your retention problem is a product problem in disguise

🟣 Building with Patient Capital

The Conscious Commerce venture studio model

🟣 Issue No. 79 Rebel Kitchen

Cold-pressed, chilled, and operationally painful — but it works

🟣 Issue No. 78 Plenish

400 Retailers Said No (Here’s How She Won)

🟣 Issue No. 77: Form Nutrition

The whitespace strategy every wellness founder should study.

🟣 Issue No. 76: Wild

How Wild sold to Unilever after raising under £10m

🟣 Issue No. 75: Symprove

Science, subscriptions, and storytelling — the trifecta behind their rise.

🟣 Issue No. 74: NeuroGum

1 in 7 Americans Know NeuroGum. Here’s How.

🟣 Issue No. 73: LMNT

The brand that turned sodium into a hydration revolution.

🟣 Issue No. 72: Osea Malibu

Why OSEA Malibu’s patience-first playbook still works today

🟣 Issue No. 71: Truff

From IG handle to Whole Foods: how TRUFF built a luxury condiment flywheel.

🟣 Issue No. 70: Graza

From hand-filling bottles to Whole Foods—how Graza scaled fast and sustainably.

🟣 Issue No. 69: Cymbiotika

How values-first operations turned Cymbiotika into a $100M+ wellness powerhouse. Explore how Cymbiotika built a long-tail subscription engine.

🟣 Issue No. 68: Healf

A personal health crisis led to a $100M wellness empire: discover how Healf used curation, community, and AI to scale sustainably.

🟣 Issue No. 67: Hair Syrup

How Hair Syrup turned viral oils into a UK-wide retail brand. How Hair Syrup turned viral oils into a UK-wide retail brand.

🟣 Issue No. 66: INDI

How Indi is winning the gut health game with 22 superfoods and snackable formats. Here’s the full strategy behind this gut-first snack brand.

🟠 What Wild’s Global Strategy Taught Me About Taxes

This post was sponsored by Avalara but the opinions are my own and don’t necessarily represent Avalara’s positions or strategies.

🟣 Issue No. 65: Neutonic

The $20M nootropic drink brand’s path from launch to scale - how Neutonic sold 3M cans and hit $10M revenue in under a year.

🟣 Issue No. 64: Mockingbird Raw Press

A masterclass in shelf-ready design, nutrient retention, and pricing discipline. Learn how they built a low-risk, high-trust product buyers can’t ignore.

🟣 Issue No. 63: Tallow + Ash

How a UK startup turned laundry into luxury with fragrance, community & £1M+ raised fast. The strategic story behind a luxury-scented eco laundry brand’s explosive growth.

🟣 Issue No. 62: Purdy & Figg

Inside their scent-led DTC model and subscription-first scale engine. Discover how they 10x’d revenue with subscriptions, not VC cash.

🟣 Issue No. 61: Ancient and Brave

Lean ops, high-LTV SKUs, and a timely £7M raise. Here’s the path.

🟣 Issue No. 60: Bio&Me

A gut health food brand backed by science, retail savvy, and loyal fans.