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🟣 Issue No. 66: INDI

Aug 15, 2025

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6 min read

🟣 Issue No. 66: INDI

How Indi is winning the gut health game with 22 superfoods and snackable formats. Here’s the full strategy behind this gut-first snack brand.

Kunle Campbell
Kunle Campbell
🟠 What Wild’s Global Strategy Taught Me About Taxes

Aug 12, 2025

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3 min read

🟠 What Wild’s Global Strategy Taught Me About Taxes

This post was sponsored by Avalara but the opinions are my own and don’t necessarily represent Avalara’s positions or strategies.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 65: Neutonic

Aug 8, 2025

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7 min read

🟣 Issue No. 65: Neutonic

The $20M nootropic drink brand’s path from launch to scale - how Neutonic sold 3M cans and hit $10M revenue in under a year.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 64: Mockingbird Raw Press

Aug 1, 2025

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7 min read

🟣 Issue No. 64: Mockingbird Raw Press

A masterclass in shelf-ready design, nutrient retention, and pricing discipline. Learn how they built a low-risk, high-trust product buyers can’t ignore.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 63: Tallow + Ash

Jul 25, 2025

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5 min read

🟣 Issue No. 63: Tallow + Ash

How a UK startup turned laundry into luxury with fragrance, community & £1M+ raised fast. The strategic story behind a luxury-scented eco laundry brand’s explosive growth.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 62: Purdy & Figg

Jul 18, 2025

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6 min read

🟣 Issue No. 62: Purdy & Figg

Inside their scent-led DTC model and subscription-first scale engine. Discover how they 10x’d revenue with subscriptions, not VC cash.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 61: Ancient and Brave

Jul 11, 2025

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6 min read

🟣 Issue No. 61: Ancient and Brave

Lean ops, high-LTV SKUs, and a timely £7M raise. Here’s the path.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 60: Bio&Me

Jul 4, 2025

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7 min read

🟣 Issue No. 60: Bio&Me

A gut health food brand backed by science, retail savvy, and loyal fans.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 59: Crosta Mollica

Jun 27, 2025

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7 min read

🟣 Issue No. 59: Crosta Mollica

Flatbreads, pizzas, pastas: all with clean ingredients. At scale.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 58: Puresport

Jun 20, 2025

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6 min read

🟣 Issue No. 58: Puresport

From Rugby Rehab to Certified Wellness Powerhouse

Kunle Campbell
Kunle Campbell
🟣 Issue No. 57: Bloom Nutrition

Jun 6, 2025

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7 min read

🟣 Issue No. 57: Bloom Nutrition

A P&L-first breakdown of Bloom Pop and Sparkling Energy.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 56: Canopy

May 30, 2025

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5 min read

🟣 Issue No. 56: Canopy

Bootstrapping a hardware brand without VC cash.

Kunle Campbell
Kunle Campbell
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