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🟣 Issue No. 55: Hilma

May 23, 2025

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5 min read

🟣 Issue No. 55: Hilma

How gut-health storytelling put Hilma in 2,000 stores—P&L breakdown inside.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 54: Perelel

May 16, 2025

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5 min read

🟣 Issue No. 54: Perelel

Learn the P&L moves keeping Perelel cash-efficient.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 53: Kion

May 9, 2025

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8 min read

🟣 Issue No. 53: Kion

How Ben Greenfield turned listeners into loyal buyers—P&L inside

Kunle Campbell
Kunle Campbell
🟣 Issue No. 52: Cerebelly

Apr 25, 2025

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6 min read

🟣 Issue No. 52: Cerebelly

How Who Gives a Crap made toilet paper a lifestyle product worth sharing.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 51: Who Gives a Crap

Apr 18, 2025

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8 min read

🟣 Issue No. 51: Who Gives a Crap

How Who Gives a Crap made toilet paper a lifestyle product worth sharing.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 50: Sakara Life

Apr 11, 2025

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9 min read

🟣 Issue No. 50: Sakara Life

Bootstrapped in NYC, now a cult-fave in plant-based eating. See how they scaled smart.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 49: Seed Health

Apr 4, 2025

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8 min read

🟣 Issue No. 49: Seed Health

Inside the microbial empire shaking up wellness and healthcare.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 48: RITUAL

Mar 28, 2025

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9 min read

🟣 Issue No. 48: RITUAL

Learn the strategies that turned RITUAL into a top-selling wellness brand.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 47: Arrae

Mar 21, 2025

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8 min read

🟣 Issue No. 47: Arrae

From First Purchase to Forever Fans: The Arrae Retention Formula

Kunle Campbell
Kunle Campbell
🟣 Issue No. 46: Perfect Bar

Mar 14, 2025

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10 min read

🟣 Issue No. 46: Perfect Bar

Perfect Bar’s blueprint for DTC, retail, and strategic exit—steal their playbook.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 45: Billie

Mar 7, 2025

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10 min read

🟣 Issue No. 45: Billie

Forget the old CPG playbook. Billie flipped the script on fundraising, marketing, and retail and landed a $310M exit. Here’s how they did it.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 44: Nutrafol

Feb 28, 2025

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12 min read

🟣 Issue No. 44: Nutrafol

Discover the science-backed strategies, founder insights, and marketing genius behind Nutrafol’s rise—and how you can apply their lessons to grow your own wellness brand.

Kunle Campbell
Kunle Campbell
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