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🟣 Issue No. 32: 7 Books That Shaped My Thinking This Year

Dec 24, 2024

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6 min read

🟣 Issue No. 32: 7 Books That Shaped My Thinking This Year

Winding down 2024, these are my most memorable books of the year.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 31: TikTok Shop

Dec 17, 2024

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12 min read

🟣 Issue No. 31: TikTok Shop

Today's issues is a deep dive into how to activate and scale up TikTok Shop as a selling channel in 2025.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 30: Eight Sleep: The Tesla of Sleep

Dec 13, 2024

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10 min read

🟣 Issue No. 30: Eight Sleep: The Tesla of Sleep

We break down how Eight Sleep combines innovation, customer insights, and design to redefine rest, recovery, and everyday performance.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 29: The Mechanics of a Well Run eCommerce Subscription Business

Dec 10, 2024

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9 min read

🟣 Issue No. 29: The Mechanics of a Well Run eCommerce Subscription Business

Learn the 10 secrets to running a seamless subscription business. From managing churn to automating billing updates, make your eCommerce operation a retention powerhouse.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 28: Obvi

Dec 6, 2024

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10 min read

🟣 Issue No. 28: Obvi

Discover how Obvi transformed the collagen market with innovative products, strategic social commerce, and a vibrant community, achieving remarkable growth in just five years.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 27: 12 Actions for Q1 2025

Dec 3, 2024

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10 min read

🟣 Issue No. 27: 12 Actions for Q1 2025

Twelve Smart Steps to Kick Off 2025 and Build Momentum for a Year of Profitable Scaling

Kunle Campbell
Kunle Campbell
🟣 Issue No. 26: SMASHD

Nov 29, 2024

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8 min read

🟣 Issue No. 26: SMASHD

We’re revealing the bold strategy that took Smashd from 0 to 500K followers in two months.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 25: 2025

Nov 26, 2024

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5 min read

🟣 Issue No. 25: 2025

The businesses that thrive in 2025 will be those that focus on a clear, singular goal—one that drives their growth and profitability.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 24: From $250K to $100M: Lessons from SNOW’s Growth Story

Nov 22, 2024

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11 min read

🟣 Issue No. 24: From $250K to $100M: Lessons from SNOW’s Growth Story

Learn what it takes to build a $100M brand in a competitive industry like oral care, leveraging relentless market-first product innovation and bold marketing strategies.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 23: IGC or Bust? Why It’s a Brand’s Best Bet

Nov 19, 2024

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14 min read

🟣 Issue No. 23: IGC or Bust? Why It’s a Brand’s Best Bet

From authentic storytelling to paid ad domination, here’s why influencer-generated content is the missing puzzle piece in your marketing strategy.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 22: The REALIGN Framework: Win Back Customers Without Pressure

Nov 12, 2024

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9 min read

🟣 Issue No. 22: The REALIGN Framework: Win Back Customers Without Pressure

A step-by-step guide to reconnecting with lapsed customers in a way that feels natural

Kunle Campbell
Kunle Campbell
🟣 Issue No. 21: Moon Juice: Organically Building an Organic Wellness Brand

Nov 8, 2024

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9 min read

🟣 Issue No. 21: Moon Juice: Organically Building an Organic Wellness Brand

The Story of Moon Juice’s Independent Growth: Prioritizing Mission, Product Quality, and Genuine Community Engagement Over Fast Scaling and Venture Capital Pressures.

Kunle Campbell
Kunle Campbell
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