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🟣 Issue No. 26: SMASHD

Nov 29, 2024

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8 min read

🟣 Issue No. 26: SMASHD

We’re revealing the bold strategy that took Smashd from 0 to 500K followers in two months.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 25: 2025

Nov 26, 2024

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5 min read

🟣 Issue No. 25: 2025

The businesses that thrive in 2025 will be those that focus on a clear, singular goal—one that drives their growth and profitability.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 24: From $250K to $100M: Lessons from SNOW’s Growth Story

Nov 22, 2024

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11 min read

🟣 Issue No. 24: From $250K to $100M: Lessons from SNOW’s Growth Story

Learn what it takes to build a $100M brand in a competitive industry like oral care, leveraging relentless market-first product innovation and bold marketing strategies.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 23: IGC or Bust? Why It’s a Brand’s Best Bet

Nov 19, 2024

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14 min read

🟣 Issue No. 23: IGC or Bust? Why It’s a Brand’s Best Bet

From authentic storytelling to paid ad domination, here’s why influencer-generated content is the missing puzzle piece in your marketing strategy.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 22: The REALIGN Framework: Win Back Customers Without Pressure

Nov 12, 2024

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9 min read

🟣 Issue No. 22: The REALIGN Framework: Win Back Customers Without Pressure

A step-by-step guide to reconnecting with lapsed customers in a way that feels natural

Kunle Campbell
Kunle Campbell
🟣 Issue No. 21: Moon Juice: Organically Building an Organic Wellness Brand

Nov 8, 2024

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9 min read

🟣 Issue No. 21: Moon Juice: Organically Building an Organic Wellness Brand

The Story of Moon Juice’s Independent Growth: Prioritizing Mission, Product Quality, and Genuine Community Engagement Over Fast Scaling and Venture Capital Pressures.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 20: Election Day + Your Last Minute BFCM Prep Checklist

Nov 5, 2024

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8 min read

🟣 Issue No. 20: Election Day + Your Last Minute BFCM Prep Checklist

Ready to crush BFCM after hitting the polls? We’ve got your checklist.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 19: From Kitchen Experiment to $286M Brand: How Justin’s Cracked the Nut Butter Code

Nov 1, 2024

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8 min read

🟣 Issue No. 19: From Kitchen Experiment to $286M Brand: How Justin’s Cracked the Nut Butter Code

How a simple squeeze pack disrupted an entire category and led to $286M success.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 18: Building Sustainable Growth: The PROFIT Framework for Profit-First eCommerce

Oct 29, 2024

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11 min read

🟣 Issue No. 18: Building Sustainable Growth: The PROFIT Framework for Profit-First eCommerce

From P&L to Retargeting: How to Build a Cohesive Profit Strategy that Drives Lasting Growth that Focuses on What Truly Impacts Your Bottom Line

Kunle Campbell
Kunle Campbell
🟣 Issue No. 17: Scaling Non-Toxic Cookware: Inside Caraway’s Journey to a $100M Brand

Oct 25, 2024

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13 min read

🟣 Issue No. 17: Scaling Non-Toxic Cookware: Inside Caraway’s Journey to a $100M Brand

Caraway’s path from pre-launch to nationwide retailer partnerships and loyal ambassadors in just 4 years.

Kunle Campbell
Kunle Campbell
🟣 Issue No. 16: The Ultimate guide to retargeting - how best in class brands get it right

Oct 22, 2024

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12 min read

🟣 Issue No. 16: The Ultimate guide to retargeting - how best in class brands get it right

Don’t Let Your Ad Budget Go to Waste: This is How to Squeeze More Value from your Retargeting Efforts

Kunle Campbell
Kunle Campbell
🟣 Issue No. 15: How Function of Beauty Mastered Hyper Personalization at Scale

Oct 18, 2024

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11 min read

🟣 Issue No. 15: How Function of Beauty Mastered Hyper Personalization at Scale

Learn how Function of Beauty scaled to $100M revenue with hyper-personalization, delivering unique beauty products tailored to individual needs.

Kunle Campbell
Kunle Campbell
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